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What is Natasha's Law? A home baker's guide

If you sell cakes from home, you will hear “Natasha's Law” a lot. Here is what people usually mean, what a label often needs, and how to build one from the packs you actually bake with.

Natasha's Law in plain English

Natasha's Law is the everyday name for UK rules on food that is prepacked for direct sale (PPDS). From October 2021, PPDS food must generally show a full ingredients list with the 14 major allergens clearly emphasised (for example in bold).

That can include many home-baked cakes that are packed before the customer chooses them, including a lot of cake shed, stall and collection setups. Your exact duties depend on how you pack and sell, so always check current Food Standards Agency guidance for your situation.

What usually goes on the label

  • The name of the food
  • A full ingredients list
  • The 14 major allergens emphasised where they appear

Many bakers also add best before, storage advice and who made it. Treat official FSA guidance as the source of truth.

For the allergen list with bake examples, see the 14 allergens you must label.

Why labelling feels hard

The slow part is rarely designing a sticker. It is pulling accurate ingredient text off every pack, then making sure allergens are emphasised. Doing that by hand every time you change a recipe or brand eats evenings.

How BakeSafe helps

BakeSafe is built for UK home bakers. You photograph ingredient lists on the packs you bake with (including bulk upload for a whole recipe), review the text, and build allergen ingredient labels as part of your wider records. Your account syncs across devices so you are not stuck with labels on one phone only.

See how label scanning works · Longer Natasha's Law overview

This is guidance, not legal advice. Always check labels against packaging and follow current UK law and FSA guidance before selling. Getting labelling right is your responsibility.

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Free 7-day trial, no card. Photo the packs for one product you sell and see the label workflow end to end.

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